![]() And it is particularly hard in the phone business. The opinions expressed here by Inc.com columnists are their own, not those of great design is timeless – On my Om It takes a lot for something to be instantly identifiable because of its design language. It was different in a way that the latest model could not match.Ĭlownfish is not only reminiscent of the device, but it’s also reminiscent of how people first felt Jobs swiping across the screen and unlocking the device felt like magic. It was something new – something that people had never seen before. It’s faster, more powerful, has more storage, more apps, and can do far more things than the first iPhone, but there was something special about the original. Sure, the iPhone 13 Pro is a long way from the original iPhone in almost every way you can measure. It’s kind of reminiscent of the way people first introduced the iPhone. He is nostalgic.Ĭlownfish wallpaper is the same. Disney, for example, has built an empire based entirely on the idea that people will spend a lot of money re-living their childhood experiences. They drive people to make all kinds of decisions, and they create powerful relationships. It brings back a feeling.Įmotions are a funny thing. The photo you see reminds you of a person or experience. You pick up your iPhone and as soon as the display lights up, it’s yours. People like to relive experiences and remember the way they felt.Īfter all, that’s the point of letting people choose the wallpaper in the first place. If it sounds silly that people would be excited about something that never gets shipped in a product but only appears on stage, well, that’s fine, but that’s how people are. It’s not about how functional or beautiful the wallpaper is, it’s about the way people feel when they look at it. The latest version of iOS has far more interesting options. The new wallpaper, in itself, isn’t particularly noteworthy. Apple, more than almost any other company, understands the value of providing customer delight. On the other hand, allowing users to choose the original wallpaper from the original iPhone – as demonstrated on stage by Jobs himself – would be exactly what Apple would (and should) do. This means that Apple may not ship this wallpaper in iOS 16 at all. It’s worth noting that the wallpaper is not shown for every user with iOS 16 beta 3. īefore we get all too excited, it’s worth noting that just because something appears in a beta version of the software, doesn’t mean it will ever ship to the public. This is the Steve Jobs wallpaper that was used when the original iPhone was announced in 2007 – but it was never actually shipped with any iPhone. ![]() Some users are noticing a new Clownfish wallpaper in iOS 16 beta 3. A tweet by Jack Roberts, later shared by Bloomberg’s Mark Gurman, shows wallpaper as an option in the third beta. Now, as per reports, some users are getting the iconic wallpaper in the latest beta version of iOS 16. It’s iconic not only because it’s the first impression that many people had of the original iPhone, but also because that wallpaper was never actually released in any version of iOS. Of course, as Jobs demonstrated the feature, this set has since become an iconic image of a clown. One of them was the “slide to unlock,” feature where a user simply dragged their finger across the screen to access their iPhone home screen. When Steve Jobs presented the iPhone on a stage in 2007, he showed off its various features, most of which no one had ever seen before.
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